John Lu is a special event and celebrity event specialist who also has comprehensive experience in international tourism marketing and promotion.

Born in Taiwan, Lu went to high school in Hawaii and after graduation, to the University of Denver on a national scholarship for fine arts. Lu furthered his education at Cambridge University in the UK where he studied under noted English painters and worked alongside accomplished European artists at the John Constable Field Study Center for International Artists.

The combination of arts and politics (Lu minor in Political Science while majoring in Fine Art) prompted Lu to visit historical cities throughout Europe, including the, then, DDR. Surrounded by European arts and culture, Lu got to learn the inner workings of international relations first-hand as he traveled from country to country.

Lu’s Hawaii summer job of tour guiding turned into a 10-year career as he worked and pursued his art career in Los Angeles. In 1989, Lu’s background in arts and politics helped him extract a group of sixteen American tourists from China during the Tien An Men incident.

In 1997, Lu launched Best of USA Marketing, a full service company focusing on representing US cities’ efforts to market tourism to Asia and Russia and also offering unique opportunities for foreign clients to interact with US celebrities via exclusive events.

Lu’s unique approach to events and conventions did not go unnoticed by US corporations. In summer of 2000, Lu put on the most effective branding convention that the toy industry has ever witnessed on behalf of 21st Century Toys, Inc., and has since been producing conventions and events for firms with specific agendas.

"The business world is a giant piece of canvas for all to apply their creativity," Lu states.

John Lu has been a member of Asian Business Association since 1997.

Hospitality Training Seminars
Since 1982, John Lu has been sought after as a lecturer on the tourism industry and travel trends from Asia and Russia.

Our hospitality industry training seminars present the reality of the industry. Targeted to those travel professionals who want useful information that can be applied to their goals and objectives.

"Your presentation was very valuable. Although I have lived in Japan and feel comfortable with the Asian cultures, your added confirmation was great!"
Yvonne Kuhn, Coronado Visitors Bureau

"Coming from Hawaii, we thought we had Asia figured out, but you just pointed out several unforeseen issues..."
Tom Wakita, Outrigger Hotels and Resort

"Please accept our congratulations and heartfelt thanks for your informative presentation. With your help, we were able to present participants with challenging strategies to capture more of the Asian tourism market. You will be pleased to know that our feedback from the evaluation sheets has been very positive."
Linda Mysliwy Conlin, New Jersey State Division of Tourism

Do you have a project, or just an idea, you'd like to discuss? Do not hesitate to contact us.